In the 2-hydrox)-phenyl-l,3,5-triazines, the intramolecular hydrogen bond is stronger than in the corresponding 7-hydroxyphenylbenzotriazoles. Compounds with only one aryl group in the 2-hydroxypheiiyl-l,3,5-triazine series show proton-transferred fluorescence with large Stokes shift and high quantum yield. N o such fluorescence is observed, in contrast, for compounds with three aryi groups bearing no electrondonating groups on the aiyl moieties. When the hydrogen atom of the intrvnolecular hydrogen bond is replaced by CH,, the respective derivative shows fluorescence with a normal Stokes shift.