A novel chloride PVC-based membrane sensor based on a ruthenium(III) Schiff×s base complex, as an excellent neutral carrier, has been developed. The ruthenium complex, in combination with a ketonic plasticizer and a cationic additive led to ISEs with fundamental characteristics, such as slope sensitivity, short response times and selectivity coefficients, which were sufficient for practical applications. The sensor with composition of 30% PVC, 62% benzyl acetate, 5% ruthenium(III) Schiff×s base complex and 3% hexadecyltrimethyl ammonium bromide displays nearNernstian behavior in a wide concentration range (1.0 Â 10 À1 ± 3.0 Â 10 À6 M with slope of À 54.5 AE 0.5) with a detection limit of 2.0 Â 10 À6 M (71.0 ng per mL). The response of the electrode is independent on pH in the range of 4.0 ± 10.0 and can it be used for at least ten weeks. The proposed electrode shows a very short response time (< 20 s) in whole concentration range. The sensor displays high selectivity toward chloride ions over several organic and inorganic anions. It was successfully applied for the determination of chloride in serum samples. It was also used as an indicator electrode in the potentiometric titration of chloride ions with silver nitrate solution.