Ag nanowire suspensions are one of the indispensable materials in the design and fabrication of flexible transparent conductive films. Although the required properties of Ag nanowire films, such as their high transparency, low haze, low contact resistance, and suppression of yellowing, are strongly related to the nanowire surface phenomena, approaches for the surface modification of polyol-synthesized Ag nanowires have rarely been reported. Here, we report the design of a polymer ligand and surface modification of Ag nanowires with the designed polymer to obtain color-tunable transparent conductive films through a simple casting and drying process. In this approach, we synthesized a series of functional polymer ligands by partially grafting polyethyleneimine (PEI) with polyethylene glycol (PEG) chains (PEI-mPEG). The amine sites in PEI-mPEG were designed to act as adsorption sites as well as anchoring sites for an anionic blue dye for suppressing the yellow color tone of Ag nanowires. On the other hand, the PEG chains were designed to maintain the stability of the Ag nanowires in aqueous suspensions and to suppress corrosion of Ag nanowires, which is enhanced by the amine groups of PEI. The effect of the grafting ratio of PEG chains on PEI on the ligand-exchange behavior of the Ag nanowires, their dispersion stability in aqueous inks, and final film properties were investigated systematically. Furthermore, successful color tuning of the Ag nanowire film, without suppressing the conductive and optical properties, is demonstrated by loading anionic blue dye onto PEI-mPEG-modified Ag nanowires.