2014
DOI: 10.7752/jpes.2014.02022
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Abstract: This study explored the perceptions and emotions of older adults when they interact with technology within the context of their personal environment. In-depth interviews and product evaluation and assessment techniques were used to assess key elements of diffusion of innovation theory. Three major themes emerged from the analysis process: (1) Simple is Better, (2) Complex Works for Some, and (3) I Do Not Need This-Why Should I Care? Although older adults have long been regarded as a homogeneous group in relati… Show more

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