1 The binding properties of PI-, 2-and P3-adrenoceptors were determined in isolated brown adipocytes of the rat rather than in membrane preparations from tissue homogenates, because typical brown adipocytes represent only about 40% of the various cells present in brown adipose tissue. Binding characteristics were assessed with the hydrophilic P-adrenoceptor radioligand, (-)-[3H]-CGP 12177. The potent a-antagonist, bupranolol (100 gM) was used to determine nonspecific binding. Characterization was essentially performed by saturation and competition studies.2 The saturation curve of (-)-[3H]-CGP 12177 was clearly biphasic (Hill coefficient, nH = 0.57 ± 0.11, P<0.01) indicating the presence of two different P-adrenoceptor populations of high (KD = 0.24 ± 0.04 nM) and low (KD = 80 ± 7 nM) affinity. The low affinity sites were more numerous (B[, = 121 000 + 30 000 sites/cell) than the high affinity sites (B,,, = 12 000 ± 1 000 sites/cell). 6 From these observations, we conclude that: (1) two kinds of binding sites with low and high affinities for (-)-[H]-CGP 12177 can be detected in intact brown adipocytes, (2) there are 10 times more low than high affinity P-adrenoceptors, as determined by saturation or competition curve analysis, (3) the high affinity binding sites mainly correspond to P1-adrenoceptors, whereas the low affinity sites represent P3-adrenoceptors, and (4) P2-adrenoceptors are undetectable. 7 It is suggested that the low affinity P3-adrenoceptors represent the physiological receptors for noradrenaline secreted from sympathetic nerve endings when the concentration of the neurohormone in the synaptic cleft is very high and/or when the high affinity PI-adrenoceptors are desensitized by prolonged sympathetic stimulation such as chronic cold exposure.