The modern world is in a stream of constant technological changes, which require society to have the appropriate knowledge, skills, and abilities that will allow one to effectively perform one’s professional duties, improve leadership qualities, and reveal hidden potential. Today, training sessions and coaching sessions are popular methods of influencing results, development of an individual or staff. The purpose of the research work is to study the effectiveness of the application of group training and team coaching, the analysis of their systemic differences. To achieve the goal, the following methods were used: the method of analysis and synthesis, the hermeneutic method, the comparative method, questionnaires, the conversation method, and the generalization method. The results of the research revealed the essence and elements of group training and team coaching, revealed the advantages of the group form of work, analyzed the characteristics of the professional competence of trainers, investigated the role of the trainer and coach as a central figure in the formation of trust and interaction in the team, analyzed the types, techniques, methods of conducting group trainings and team coaching classes, the methodology of their creation, the role of the use of “tactical empathy”, models, psychotechnologies and techniques used in training classes to improve leadership qualities is determined, a valuable approach in leadership is revealed, an assessment of the criteria of effectiveness and expediency is carried out on the basis of the conducted questionnaire regarding the need for the use of coaching and training classes. A clear separation of the concepts of coaching and training is important for the practical application of these techniques for the effective development of leadership qualities among the participants of these events. The obtained results will be useful both for personal development specialists and for their clients