The world community puts much more impact and emphasis on such modern concepts as circular economy, green economy, socially responsible business, which, in general, is about sustainable development. The sphere of higher education has not been deprived of attention from this point of view. The world's leading universities are being rebuilt in accordance with the concept of sustainable development. Many educational leaders, based on their experience of developing sustainability in the field of higher education, already have practically received cases, examples, ideas, developments and strategies that provide an initial basis for transforming the path to a sustainable university. As it can be mentioned in the practice of our country, there are several positive trends on the way to sustainable universities, but they are still dont seem to be cardinal or as fundamental changes. This is one of the most pressing problems, which modern higher education institutions are faced up with. The objective is the analysis of the international education and science market in terms of sustainability and the development of sustainable Samara University. The paper analyzes the state and dynamics of the international education and science market in terms of sustainable development, analyzes the international and domestic activities of the Samara University in terms of sustainable development. As a methodology, there are presented activities that allow using the experience of the same structures, exchanging information between participants whose tasks are similar activities are proposed to introduce the concepts of sustainable development at Samara University. As an empirical material, the experience of the leading players in the educational market, the legal framework of the issue of sustainable development under consideration were studied. Scientific novelty is determined by the developed and proposed concepts for introducing the principles of sustainable development into the activities of Samara University. The proposed strategy can be applied to the implementation of sustainable development concepts for units of the international education and science market.
