Полісемія Та Омонімія Термінів Масмедійної Сфери

Abstract

The article considers the phenomena of polysemy, homonymy in the term mediasphere as a hierarchically organized set of elements -seme invariant content -meaning interms of language and variable-senses interms of speech. Polysemy, the homonymy in the the massmedia term is interpreted in the perspective of generalized thinking, which allows the explication of invariant meaning and explanation of the linguistic mechanism of different polysemantic senses in different special contexts. A working hypothesis has been put forward that different semantic senses, which are nominated by the same phonetic format, necessarily have a common semantic invariant. The article identifies the preconditions and causes of polysemy and homonymyin the professional speech of the mass media term. The differences and interrelation between the concepts of homonymy and polysemy are established, the main types of polysemantic terms and homonymous lexical units in the mediasphere are single dout. It is argued that polysemy, homonymyarise both due to the associativity of the image and the internal potential of its semantics. It is proved that in the process of naming a term by the same concept, it is not transferred to this object as its next new meaning, but forms a new sense. It is concluded that the integral differential feature in the structure of the mediaterm in the nomination process is reflected in the new object, generates new senses, and thus provides understanding of specialists. The article summarizes that the manifestations of polysemy, homonymy are the basis for the creation of new terms and allows the rational use of the semantic potential of the mass media term in special texts.