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The article is dedicated to studying potential directions for attracting investment in the development of the resource potential of an agricultural enterprise. The aim of the research is to develop theoretical and methodological foundations and practical recommendations for forming and effectively using investment mechanisms to enhance the resource potential of agricultural enterprises. The examination of the resource potential of an agricultural enterprise is driven by numerous factors affecting its operation. Firstly, contemporary economic challenges, such as raw material price fluctuations and climate change, and demand quick adaptation of agricultural enterprises to new conditions. Secondly, the growing importance of environmental sustainability sets new requirements for the efficient use of natural resources, which is particularly relevant in the agricultural sector. The article reviews modern approaches to forming the resource potential of an agricultural enterprise and outlines its significance in ensuring stable development and enhancing competitiveness. The study presents an analysis of the key elements of resource potential, including land, labor, material and technical, financial, energy, informational, and innovative resources, as well as intellectual capital as a basis for shaping the enterprise’s innovative strategy. The study substantiates the importance of optimal use of these resources considering global economic changes, sustainability requirements, and the need to adapt to new challenges in the agricultural sector. Key directions for investment in various types of resources are critical to achieving sustainable growth. In particular, the need to invest in equipment modernization, optimization of land resource usage, implementation of energy-efficient technologies, human capital development, and employee skill enhancement is justified. The unique role of intellectual capital and innovative technologies as sources of competitive advantage and factors promoting the integration of modern management approaches is identified. The study of the resource potential of agricultural enterprises revealed that effective investment in each resource element creates opportunities for significant productivity gains, cost reduction, and long-term sustainability of enterprises. It was determined that competition in the agricultural product market requires improved resource efficiency and strategic management. The research demonstrated that ensuring stable enterprise development demands a comprehensive approach to resources, integration of innovations, and attracting additional investments for sustainable growth. Keywords: resource potential, agricultural enterprise development, investment attraction, sustainable development, competitiveness.
The article is dedicated to studying potential directions for attracting investment in the development of the resource potential of an agricultural enterprise. The aim of the research is to develop theoretical and methodological foundations and practical recommendations for forming and effectively using investment mechanisms to enhance the resource potential of agricultural enterprises. The examination of the resource potential of an agricultural enterprise is driven by numerous factors affecting its operation. Firstly, contemporary economic challenges, such as raw material price fluctuations and climate change, and demand quick adaptation of agricultural enterprises to new conditions. Secondly, the growing importance of environmental sustainability sets new requirements for the efficient use of natural resources, which is particularly relevant in the agricultural sector. The article reviews modern approaches to forming the resource potential of an agricultural enterprise and outlines its significance in ensuring stable development and enhancing competitiveness. The study presents an analysis of the key elements of resource potential, including land, labor, material and technical, financial, energy, informational, and innovative resources, as well as intellectual capital as a basis for shaping the enterprise’s innovative strategy. The study substantiates the importance of optimal use of these resources considering global economic changes, sustainability requirements, and the need to adapt to new challenges in the agricultural sector. Key directions for investment in various types of resources are critical to achieving sustainable growth. In particular, the need to invest in equipment modernization, optimization of land resource usage, implementation of energy-efficient technologies, human capital development, and employee skill enhancement is justified. The unique role of intellectual capital and innovative technologies as sources of competitive advantage and factors promoting the integration of modern management approaches is identified. The study of the resource potential of agricultural enterprises revealed that effective investment in each resource element creates opportunities for significant productivity gains, cost reduction, and long-term sustainability of enterprises. It was determined that competition in the agricultural product market requires improved resource efficiency and strategic management. The research demonstrated that ensuring stable enterprise development demands a comprehensive approach to resources, integration of innovations, and attracting additional investments for sustainable growth. Keywords: resource potential, agricultural enterprise development, investment attraction, sustainable development, competitiveness.
The article discusses investment mechanisms for developing resource potential in agricultural enterprises under contemporary economic challenges. The research aims to theoretically substantiate and develop practical recommendations for enhancing the attractive investment of agricultural enterprises by improving mechanisms for attracting investments in developing their resource potential. The research presents a conceptual approach to the resource potential of agricultural enterprises, specifically its components, which include land, labor, financial, material, innovation, and other resources. The study justifies the necessity of strategic resource management and its integration into modern business processes to achieve sustainable development in the agricultural sector. The category “resource potential” encompasses the totality of resources that can be engaged in production processes to ensure competitiveness and the effective functioning of agricultural enterprises. It is revealed that critical components include biological resources, material and technical resources, energy, innovative and information resources, and human capital, which influence the stability and development of enterprises. The study also shows that the resource potential of agricultural enterprises is determined by their ability to efficiently use available resources to achieve strategic goals, mainly to ensure sustainable growth and increase operational efficiency. The importance of investing in material and technical infrastructure modernization, developing innovative technologies, and improving human capital management are also discussed. It is found that investment activities focused on integrating sustainable technologies and supporting ecological balance are critical for economic efficiency and ecological stability. In the context of the transformation of the agricultural sector and changes in the global economic environment, the study emphasizes the importance of investment mechanisms for strengthening the resource potential of agricultural enterprises and adapting them to modern challenges. The research concludes that investments in innovation and human capital development contribute to improved production efficiency, food security, and enhanced competitiveness in international markets. It is concluded that forming an effective investment policy aimed at optimizing resource potential and improving the competitiveness of agricultural enterprises in the context of globalization and inclusive economic development is crucial. Keywords: resource potential, components of resource potential, agricultural enterprises, investment mechanisms, sustainable development, competitiveness.
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