Electrons and photons are essential chemical "currencies" commonly traded in chemical transformations. The many applications of photon upconversion, i.e., conversion of low energy photons into high energy photons, raises the question about the possibility of "electron upconversion". In this review, we illustrate how reduction potential can be increased by using the free energy of exergonic chemical reactions. The electron (reductant) upconversion can produce up to ~20-25 kcal/mol of additional redox potential, creating powerful reductants under mild conditions. We will present the two common types of electron-upconverting systems - dissociative (based on unimolecular fragmentations) and associative (based on bimolecular formation of three-electron bonds). The possible utility of reductant upconversion encompasses redox chain reactions in electrocatalytic processes, photoredox cascades, design of peroxide-based medicines, firefly luminescence, and reductive repair of DNA photodamage.