2024
DOI: 10.26565/2310-9513-2024-19-08
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Тransnationalization of the hotel business of the EU countries

Ganna Gorina,
Olha Nikolaichuk

Abstract: The strong attractiveness of the European tourist region leads to a high intensity of market growth and tourist exchanges, the concentration of tourist demand, the generation of innovations, as well as the intensification of the role of tourist TNCs, international hotel and restaurant chains and operators, which in turn requires additional study and analysis. The subject of the study is the organizational and economic foundations of the expansion of the TOP-10 hotel companies with headquarters in EU countries … Show more

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