السرد القصصي للعلامة التجارية عبر الفيديو في اتصال العلامة التجارية الافتراضي:

Abstract

Storytelling is in the heart of our daily life which allows individuals to comprehend the surroundings and correlate with each other. In the digital age, video brand storytelling has emerged as a crucial means for organizations and marketers. It has become a popular and affordable innovative method of getting people to interact with a business that is being marketed. Video storytelling advertisements, as opposed to conventional print and television advertising, have the power to influence customers with a genuine and captivating brand narrative, leading to positive branding results. With the expansion of online video platforms and shifting consumer interaction dynamics, it is critical to comprehend the impact and effectiveness of video brand storytelling in a variety of settings. This study provides an examination of the published studies exploring the concept of video brand storytelling as a successful tool for brand communication in the digital context.