تأثیر أبعاد إنصاف علامة المقصد السیاحی على ارتباط العمیل عبر الانترنت"دراسة تطبیقیة على عملاء مصیف مدینتی الغردقة وشرم الشیخ فی مصر"

Abstract

This paper investigates how destination brand equity, and its dimensions can effect on online customer engagement an applied study on customers of the resorts of Sharm El-Sheikh and Hurghada in Egypt. The sample size was 424 individuals, and their opinions were surveyed using the Online Survey, which was designed on the Google Drive search engine to suit the nature of the study. The program (SPSS V.26) was relied upon to enter data and access the results of the study.The findings confirmed that a significant effect of the dimensions of destination brand equity on online customer engagement, as the study found that there were no significant differences in the perception of customers of the destinations under study for the study variables according to (type, educational level and income level).