2018
DOI: 10.21608/zcom.2018.148752
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توسیط قیمة العمیل فی العلاقة بین أنشطة مواقع التواصل الاجتماعی وولاء العمیل بالتطبیق على عملاء شرکات تقدیم خدمات التلیفون المحمول فی مصر

Abstract: Winters, E., and Ha, S. (2012), "Consumer evaluation of customer loyalty programs: The role of customization in customer loyalty program involvement."

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