2023
DOI: 10.21608/mfth.2023.289007
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هل یتوسط الولاء علاقة التسویق الرقمی بنیة شراء العملاء فی شركات الطیران؟

Abstract: Tourism is being transformed all around the world as a result of digital marketing. It is causing a paradigm change in marketing strategy, changing the tourism sector structure, and creating a slew of new possibilities and threats. Digital marketing has enhanced customer loyalty and his intention to purchase. The study aimed to answer the following question: Does customer loyalty enhance the impact of digital marketing in airlines on purchase intention? To achieve the aim of the study; The researchers develope… Show more

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