The earthquake landslide hazard assessment method is mainly based on the traditional Newmark model. However, when the landslide hazard assessment is carried out along the fault zone, the calculated results are often different from the actual situation because the influence of fault effect is not fully considered. Therefore, how to construct a landslide hazard assessment model suitable for the fault zone is a technical problem to be solved by researchers. Taking the Lixian–Luojiabu fault zone in Gansu Province in China as the study area, this paper put forward the concept of fault effect correction coefficient exploringly, systematically studied the relative distance relationship between the landslide and fault zone, and the relative position relationship between landslide and upper and lower sides of the fault zone. The value table of the fault effect correction coefficient along the Lixian–Luojiabu fault zone was established, and the corresponding distribution map of the fault effect correction coefficient was drawn. Based on this, an improved Newmark model for the landslide hazard assessment along the fault zone was constructed. On the basis of systematic analysis of the slope and engineering geological rock group in the study area, the traditional Newmark model and improved Newmark model considering fault effects were used, respectively, to carry out the earthquake landslide hazard assessment under the condition of 10% exceeding probability in 50 years, and the ROC curve and Kappa coefficient methods were used to compare and analyze the evaluation results. The results showed that the AUC value and Kappa coefficient of the danger area obtained by the improved model with the Newmark model were 0.841 and 0.822, respectively, which were significantly higher than the calculated values of the traditional Newmark model, indicating that the model had a good improvement effect. The Newmark improved model, considering the fault effect, fully considered the influence of distance from the fault zone and fault upper and lower side effects, and the research results can provide a new reference for the landslide hazard assessment along the fault zone.