유통업 Imc 기획모델의 전략적 활용에 관한 연구

모선종,; 송인암,

doi:10.1080/12297119.2008.9707249

Journal of Global Academy of Marketing Science

2008

DOI: 10.1080/12297119.2008.9707249

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유통업 Imc 기획모델의 전략적 활용에 관한 연구

모선종 모선종¹,

송인암 송인암²

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유통업 Imc 기획모델의 전략적 활용에 관한 연구

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