체험형 패션 매장 내 체험적 요소가 점포 애착을 매개로 소비자 충성도에 미치는 영향

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체험형 패션 매장 내 체험적 요소가 점포 애착을 매개로 소비자 충성도에 미치는 영향

Cited by 3 publications

References 47 publications

What Do Consumers Expect and Gain from the Sharing Economy? A Systematic Literature Review (2016-2021) on the Antecedents and Outcomes

What Do Consumers Expect and Gain from the Sharing Economy? A Systematic Literature Review (2016-2021) on the Antecedents and Outcomes

Building Brand Equity through Virtual Fashion Consumption Experience : Focusing on the Link between Metaverse Activity Intention and Purchase Intention for Real Products through Brand Experiential Value

Effects of Experiential Factors of the Metaverse on Fashion Brand Attachment and Continuous Usage Intention of the Platform

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