프로스포츠 구단의 그린마케팅 활동이 구단 신뢰, 고객만족, 재구매의도와의 관계: 수원 삼성 블루윙즈 축구단을 중심으로

서, 일한

doi:10.23949/kjpe.2024.7.63.4.21

Korean J. Phys Educ

2024

DOI: 10.23949/kjpe.2024.7.63.4.21

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프로스포츠 구단의 그린마케팅 활동이 구단 신뢰, 고객만족, 재구매의도와의 관계: 수원 삼성 블루윙즈 축구단을 중심으로

일한 서

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프로스포츠 구단의 그린마케팅 활동이 구단 신뢰, 고객만족, 재구매의도와의 관계: 수원 삼성 블루윙즈 축구단을 중심으로

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