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The Influence of Social Anxiety, Facial Sensitivity, Eco-Friendly Consumption, Experiential and Material Consumption on the Intention to Consume Second-Hand Luxury Goods: Focusing on the Mediating Effect of Economic Value and Scarcity Value
He second-hand luxury market has increasingly diversified and has been expanding in these days. As the second-hand luxury market is activated, consumers want to purchase meaningful and high value second-hand luxury goods. The study is to find out the important value when consumers think of the second-hand luxury market and examine what factors influence the value in the second-hand luxury market.Research design, data, and methodology: Total 324 respondents were collected through the online survey targeting men and women aged 20-69 who had purchased second-hand luxury goods at least once. Data were analyzed by using a structural equation model.
Results:As a result, consumers consider scarcity as an important value as well as economic value in continuing second-hand transactions. First, the study found that the propensity to consume experiences and the propensity to consume materials were positively related with the economic value. Second, scarcity value was influenced by social anxiety, face sensitivity (-), eco-friendly consumption, propensity to consume experiences, and propensity to consume materials. Third, the study examined the mediating effects of scarcity value between antecedent variables (social anxiety, face sensitivity, eco-friendly consumption, experiential consumption propensity, and material consumption propensity) and consequences variable (the intention to continue consumption). The hypothesis testing results of this study are shown in He second-hand luxury market has increasingly diversified and has been expanding in these days. As the second-hand luxury market is activated, consumers want to purchase meaningful and high value second-hand luxury goods. The study is to find out the important value when consumers think of the second-hand luxury market and examine what factors influence the value in the second-hand luxury market.Research design, data, and methodology: Total 324 respondents were collected through the online survey targeting men and women aged 20-69 who had purchased second-hand luxury goods at least once. Data were analyzed by using a structural equation model.
Results:As a result, consumers consider scarcity as an important value as well as economic value in continuing second-hand transactions. First, the study found that the propensity to consume experiences and the propensity to consume materials were positively related with the economic value. Second, scarcity value was influenced by social anxiety, face sensitivity (-), eco-friendly consumption, propensity to consume experiences, and propensity to consume materials. Third, the study examined the mediating effects of scarcity value between antecedent variables (social anxiety, face sensitivity, eco-friendly consumption, experiential consumption propensity, and material consumption propensity) and consequences variable (the intention to continue consumption). The hypothesis testing results of this study are shown in scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health. customersupport@researchsolutions.com 10624 S. Eastern Ave., Ste. A-614 Henderson, NV 89052, USA This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Copyright © 2024 scite LLC. All rights reserved. Made with 💙 for researchers Part of the Research Solutions Family..
The Influence of Social Anxiety, Facial Sensitivity, Eco-Friendly
Consumption, Experiential and Material Consumption on the Intention to
Consume Second-Hand Luxury Goods: Focusing on the Mediating Effect of
Economic Value and Scarcity Value
.
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