The role of individual's knowledge on the development of an organization demonstrates pivotal lieu for both public and private sector organizations. The needs for public sector workers who posses knowledge encourage awareness on the importance of knowledge acquisition particularly for the knowledge mastered by each of individual in the organization. Employees involved in knowledge sharing activity will boost performance and productivity. The process of knowledge sharing in an organization is driven by several factors including organizational culture, organizational trust, self efficacy and organizational commitment. This research aims to investigate and reveal how organizational commitment as the mediating variable on the relationship among organizational culture, organizational trust and self efficacy toward knowledge sharing behavior variables. This research is conducted at Inspectorate of local governments in East Java province which took 268 respondents as its sample by using Partial Least Square analysis (Warp PLSV.5). The result shows that organizational culture, self efficacy and organizational commitment influence knowledge sharing behavior; yet, organizational trust does not affect knowledge sharing behavior. It indicates that greater level of organizational culture, self efficacy and organizational commitment in public sector will result in greater knowledge sharing behavior; however, higher level of organizational trust does not increase knowledge sharing behavior in public sector context. The finding of this research proves that organizational commitment is able to partially mediate the effects of organizational culture and self efficacy on knowledge sharing behavior; further, organizational commitment has a function as a full mediation on the effect of organizational trust on knowledge sharing behavior.

The study aims to explore the effect of the quality of state-owned sharia banks’ services on consumers’ satisfaction and happiness. It contributes to knowledge of marketing management theory and management practices. The expected final effect is that the right quality of customers` service practice can increase customers’ satisfaction and happiness in the Islamic context. The study uses quantitative approach. It relies on primary data obtained from questionnaire results and secondary data in the form of information from state-owned sharia banks including Bank BRI Syariah, Bank BNI Syariah and Bank Syariah Mandiri. The study considers PLS-SEM as the right tool for data analysis. The findings of the study are as follows: 1) only two of seven dimensions of service quality that significantly affect consumers’ satisfaction, are the Islamic Service System and the Responsiveness System, while the remaining effects come from other hypotheses not included in the model; 2) consumers’ satisfaction has a significant effect on consumers` happiness, and the remaining effects come from other concepts that are worth exploring.

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Small Medium Enterprise (SME) is the backbone of a country's economy. The support from the government emerges many SMEs that run various businesses. However, selling new products or brands from new business is not an easy task. The use of social media as part of marketing activities is an easy and inexpensive way to introduce a new product to consumers, especially to those consumers who can easily accept the new product. This study aims to explore moderating consumer innovativeness from social media marketing and marketing performance relationship on new SME. Survey technique was used for this research, and data were obtained from 96 respondents who have consumed new SME's products. Data were processed and analyzed using WarpPLS. The results of this research showed that marketing performance on new SME was influenced by social media marketing. Consumer innovativeness moderated the influence of social media marketing toward marketing performance on new SME.

This study focuses on the quality of electronic services and consumer confidence in increasing customer loyalty through consumer satisfaction. This study aims to determine and analyze the effect of e-service quality and customer experience of trust on customer loyalty both directly or indirectly through e-satisfaction mediation. The population in this study were all new students of State University in East Java in the 2019/2020 school year who were included in the category of generation Z. Sample in this study was included in the category of Purposive Sampling, where the selection of respondents was based on following criteria: 1) Have Tokopedia application installed on smartphones 2) Have shopped through Tokopedia application three times. Sample in the number of 100 people calculated by the Slovin formula. The analysis method used is descriptive analysis and Partial Least Square (PLS) using the smartPLS software application. results of this study indicate that e-service quality has a significant effect on e-satisfaction, and the mediation test shows that e-satisfaction plays a partial mediation role in the effect of E-service quality on customer loyalty. Meanwhile, E-trust has a significant effect on e-satisfaction; mediation testing shows that e-satisfaction plays a partial mediation role in the effect of E-trust on customer loyalty.