Shopping today is much more than just buying, it is an experience itself. Consumers now value convenience and choice as well as getting value for their hard-earned money. Motivation is where consumption starts, where it all begins, with the acknowledgement of a need. Online shopping has shown to provide more satisfaction to modern consumers seeking convenience and speed, however, in a country like Nigeria, consumers still buy a lot from shops and malls thereby still making offline shopping very relevant. This research made use of multi-stage sampling; using purposive, simple random and convenience sampling techniques. A four point Likert Scale was used to measure consumers' shopping motivation and preferred shopping platform.Most of the research on online shopping focuses on consumers in developed countries with little or none among Nigerian consumers. Consequently, this study provides information on apparel shopping motivation (utilitarian and hedonic) of the average Nigerian; such information is beneficial for online and offline Fashion merchants that seek to retain customers.Consumers of this study were affected by all the utilitarian motivating factors as well as almost all the hedonic shopping motivations measured. It was revealed that the respondents preferred to shop offline than online shopping platforms.In conclusion, the consumers of this study are fashion conscious, utilitarian and hedonic shoppers, however, they prefer the offline shopping platforms.
Entrepreneurship has been observed to work among couples who have mutual understanding and trust. It has also been observed to have more advantages in terms of the synergy that can bring about achieving more, one's business been in safe hands and building marital fidelity. Nevertheless, it has also been conceived by some individuals that joint business among couples can lead to instability and arguments that arise from financial matters of the business. There are several studies in marriage and family business, effect of family on entrepreneurship, fashion marketing environment, fashion marketing strategies, fashion communication etc and none focuses on family fashion business in Nigerian socio-cultural and fashion marketing environment. Therefore, this study focuses on the attitudes of married couples and marriageable singles in establishing joint clothing and textile business. A total of 30 graduate students of Clothing and Textiles were purposefully selected for the study because they are trained to acquire vocational and entrepreneurial skills to be job creators (not job seekers), employers of labour and maintaining balance family life. Result shows that the respondents have favorable attitude to entrepreneurial skills, business management, home management, financial issues, risk management, cultural values and personality with mean scores of 3.48, 3.21, 3.13, 3.09, 3.53, 3.75 and 2.60 respectively. The overall attitudinal score is 3.26 indicating a favorable response that couples and marriageable singles can establish joint fashion business.Therefore this study recommends that couples who intend to own joint businesses should have mutual understanding, trust and communicate more about financial matters before they own a joint business. They should discover an appropriate way of handling the business with maturity and proper organization so as to avoid conflicts.
The philosophy of Clothing, Textile and Interior Decoration in the department of Home Science and Management is to produce graduates that are adequately equipped with comprehensive theoretical knowledge and practical skills required to succeed in any enterprise within their career. Yearly, thousands of graduates are turned out with no jobs and the few that are self-employed experience multi-facet challenges that inhibits business success and discourage motivation to establish a business. This study assessed the Entrepreneurial Personality Trait of final year students of Clothing, Textile and Interior Decoration prior to business start-up and their future plan after graduation. All the final year students were used for the study. Questionnaire was used to gather the data which was designed using Granger and Sterling Personal Assessment Scale. The result shows that about one-third of the students (32.14%) have plan to be self-employed after graduation, 14.29% want to travel abroad, 28.57% want to further their academic career while 25% want to secure job in either private or public sector. The average Personality Score of the Students is 74.06 (Mid-to-Lower Range) indicating that the students need to spend more time to develop their entrepreneurial skills so as to succeed in a socio-economic challenging environment.
Abstact The study examined the utilization and acceptability of traditional woven fabric ‘aso‐oke’ in patchwork craft design as bedcover and throw pillows. The ‘aso‐oke’ fabric was sewn using a patchwork technique of clothing construction to produce a bedcover and throw pillows. A questionnaire designed on a 5‐point Likert scale was used to collect the data. The result showed a favourable response of Likert mean score 4.17 which indicates a greater acceptability of the fabric and design used in the making of the bedcover and throw pillows.
Cosmetics are artificially applied to the body either by surgical or non-surgical means, which is meant to enhance the physical appearance of a person. They are mostly associated with women, due to their constant desire to enhance their physical appearance. The study compares men's perception on women using cosmetics and those with no cosmetics at State Universal Basic Education Board [SUBEB], Abeokuta, Ogun, State. Random sampling technique was used to select the respondents; data was collected through a well-structured 4-point Likert Scale questionnaire and analysed using descriptive statistics. The result reveals a favorable perception of cosmetics usage in enhancing the beauty of a woman and attractiveness towards opposite sex. Statements number 1, 5 and 9 with mean scores of 3.32, 2.99 and 2.89 respectively shows that cosmetics enhances the beauty of a woman; cosmetics make women attractive to the opposite sex and cosmetics make men appreciate different facial looks of women. On the other hand, statements 4, 11and 15 with Mean Scores of 3.17, 2.97 and 3.05 respectively reveals that men prefer their spouses to be natural; women without cosmetics are pleasing to men and that natural beauty should be encouraged. The overall perception score is 2.81 confirming a favorable usage of cosmetics by women.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.