No abstract

The agricultural sector has an important and strategic role in national development, including national food supply. The needs of farmers for irrigation water are increasing along with the demands to produce quality crops. The participation of P3A members in managing tertiary irrigation networks will help increase agricultural production. This study aims to: 1) Analize the level of farmer participation in irrigation channel management activities, in Alatengae Village, Bantimurung Subdistrict, Maros Regency, South Sulawesi, and 2) Analize the influence on participation factors with the level of participation of P3A farmers, in Alatengae Village, Bantimurung District, Maros Regency, South Sulawesi. This study used a qualitative-quantitative approach with a research location in Alatengae Village, Bantimurung District, Maros Regency. The results of the study concluded that: 1). Farmer Participation Levels of P3A Members in Irrigation Management Activities at each stage of P3A Mattirioalie (Hulu) and P3A Sitiroang Deceng (Central) in the Medium category, which means that they have not been able to realize full awareness of the importance of irrigation management, while Saromase (Downstream) P3A in the high category. 2). Factors that significantly influence the level of farmer respondents' participation in the P3A group in Alatengae Village are age factors, number of dependents, experience of farming, land area, distance of residence from irrigation channels, distance of paddy fields from irrigation channels. and factors that did not significantly influence the Education Level factor. AbstrakSektor pertanian mempunyai peranan penting dan strategis dalam pembangunan nasional, diantaranya adalah penyediaan pangan nasional. Kebutuhan petani akan air irigasi kian bertambah seiring dengan tuntutan untuk menghasilkan hasil panen yang berkualitas. Partisipasi anggota P3A dalam mengelola jaringan irigasi tersier akan membantu peningkatan produksi pertanian. Penelitian ini bertujuan untuk: 1) Menganalisis Tingkat partisipasi petani dalam kegiatan pengelolaan saluran irigasi , di Desa Alatengae, Kecamatan Bantimurung, Kabupaten Maros, Sulawesi Selatan, dan 2) Menganalisis pengaruh antara faktor-faktor partisipasi dengan tingkat partisipasi petani P3A, di Desa Alatengae, Kecamatan Bantimurung, Kabupaten Maros, Sulawesi Selatan. Penelitian ini menggunakan pendekatan kualitatif-kuantitatif dengan lokasi penelitian di Desa Alatengae, Kecamatan Bantimurung, Kabupaten Maros. Hasil penelitian menyimpulkan bahwa: 1). Tingkat Partisipasi Petani Anggota P3A dalam Kegiatan Pengelolaan Irigasi di tiap tahap pada P3A Mattirioalie (Hulu) dan P3A sitiroang Deceng (Tengah) masih dalam kategori

The research aims to determine effect of compensation and motivation on employees’ job satisfaction. Compensation is something that employees’ receive as a substitute for the contribution of their services to company. Compensation is one of human resource management function of which deals with all kinds of individual award giving as exchange in performing organizational tasks. Motivation can simply be defined as a condition or action that encourages a person to do a job or activity as much as possible. People with low motivation tend to display feelings of discomfort and displeasure with their work. Job satisfaction is basically something that is individual feel. Each individual has a different level of satisfaction in accordance with the value system that applies to him. The higher the assessment of the perceived activity in accordance with the wishes of the individual, the higher his satisfaction with the activity will be.Method used in this research is mixed method of both quantitative and qualitative.This research yields findings about the significance of financial and non-financial compensation effect through motivation towards employees’ job satisfaction

This research has been done in Household Business "X", which is located in Sidrap Regency, South Sulawesi. This research aims to: 1). Analyze the problems that happened in agrosystems case; 2). Analyze various solutions for problems in business development; 3). Formulate actions in achieving the objectives; 4). Implement selected actions. The whole data and information obtained in this research using the APPAS (Analysis of Agrosystem Design and Development) method and AHP (Analysis of Hierarchy Process). APPAS method is one of the learning methods that lead to overcome the problem in relation of the agrosystem case that used as the object of research and also directs to analyze the problem solving and AHP (Analysis Hierarchy Process) that is used to evaluate the alternative actions that must be done for the sake of development of agrosystem case. The result of the analysis shows that Household Business of "X" has the main problem that is Limited Marketing Area. The main problem happened due to the lack of promotion media, the manpower in the marketing department is unavailable, inadequate transportation, and limited equipment units. This main problem is the cause of low incomes, low demand, and low sales. To solve this problem, we have to set the main target that is increasing the revenue. The main target will be achieved if the media promotion increases, availability of manpower, transportation, and equipment units. Achieving the main targets will have an impact on increased of corporate revenue, the demand and the sales.

ABSTRAK Beras merupakan komoditas pangan yang banyak dikonsumsi masyarakat Indonesia. Dengan hadirnya beras bermerek dan tidak bermerek dalam penjualan beras di pasaran perlu dilakukan studi tentang perilaku konsumen agar kebutuhan konsumen terhadap produk beras sesuai dengan harapan. Setiap saat konsumen mengalami perubahan dalam mengkonsumsi. Perubahan yang akan berpengaruh langsung terhadap pola perilaku konsumen diantaranya segmentasi pasar. Penelitian ini bertujuan untuk: 1) mengidentifikasi segmentasi geografi, demografi, psikografi dan tingkah laku, 2) menganalisis proses pengambilan keputusan yang dilakukan konsumen dalam pembelian beras dan 3) menganalisis hubungan segmentasi geografi, demografi, psikografi dan tingkah laku konsumen dengan keputusan pembelian beras. Penelitian ini dilaksanakan di Pasar Terong Makassar. Metode analisis yang digunakan adalah analisis deskriptif dan uji chi square. Hasil penelitian menyimpulkan bahwa: 1) konsumen beras sebagian besar adalah berjenis kelamin perempuan dengan usia dewasa, sudah menikah dan jumlah anggota keluarga sedikit, jarak rumahnya dekat dengan lokasi pembelian, tingkat pendidikan rendah, bekerja dan pendapatan dikategorikan rendah, bergaya hidup sederhana dan memilki kepribadian dogmatisme, 2) semua konsumen beras melakukan seluruh tahapan pengambilan keputusan pembelian yaitu pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian dan perilaku pasca pembelian dan 3) Tidak terdapat hubungan antara segmentasi geografi dan psikografi dengan keputusan pembelian. Pada demografi dari segi jenis kelamin, usia, status pernikahan, pekerjaan, jumlah anggota keluarga tidak terdapat hubungan dengan keputusan pembelian sedangkan dari segi tingkat pendidikan dan pendapatan keluarga menunjukkan adanya hubungan yang positif terhadap keputusan pembelian. Pada segmentasi tingkah laku, manfaat yang dicari konsumen tidak ada hubungan keputusan pembelian sedangkan status loyalitas menunjukkan adanya hubungan dengan keputusan pembelian.Kata Kunci: Konsumen; Segmentasi Pasar; Beras.ABSTRACT Rice is a food commodity that is consumed by many Indonesians. With the presence of branded and non-branded rice in the sale of rice on the market, it is necessary to study consumer behavior so that consumer needs for rice products are in line with expectations. Every time consumers experience changes in consumption. Changes that will directly influence consumer behavior patterns include market segmentation. This study aims to: 1) identify geographic, demographic, psychographic and behavioral segmentation, 2) analyze consumer decision-making processes in purchasing rice and 3) analyze the relationship between geography, demography, psychography and consumer behavior with rice purchasing decisions. This research was carried out at the Makassar Terong Market. The analytical method used is descriptive analysis and chi square test. The results of the study concluded that: 1) rice consumers were mostly women of adult age, married and the number of family members was small, the distance of his house was close to the location of purchase, low education level, work and income were categorized as low, simple lifestyle and personality dogmatism, 2) all rice consumers carry out all stages of purchasing decisions, namely problem recognition, information seeking, alternative evaluation, purchasing decisions and post-purchase behavior and 3) There is no relationship between geographical segmentation and psychography with purchasing decisions. In demographics in terms of gender, age, marital status, employment, the number of family members there is no relationship with purchasing decisions while in terms of education level and family income shows a positive relationship to purchasing decisions. In behavior segmentation, the benefits sought by consumers have no relationship to purchasing decisions while loyalty status indicates a relationship with purchasing decisions.Keywords: Consumer; The market segmentation; Rice.