Nowadays, innovation has been more important for increasing competitiveness of global enterprises. Global enterprises need to redesign their management and marketing strategies and practices continously to improve and sustain their competitive positions. Innovation is considered as developing and managing new products and new markets. Innovation has been differentiated as products, processes, marketingand management practices. It targets value creation instead of reinventing. Marketing policies determine positioning, prices, distribution channels, and promotion for innovative products. The purpose of this paper is to make a brief review of the literature in the fields of innovation management and innovation marketing, and propose an "Integrated Model for Innovation Management and Marketing". It is expected that this study will shed some light to further studies in the field management and marketing coordination in companies.