The article is devoted to the analysis of scientific approaches to the staff motivation and incentive systems in contemporary conditions. The dynamically developing world poses ever new challenges for mankind. They can be solved only with professionally formed human capital. Therefore, the author presents in the article an analysis of the existing types and forms of personnel motivation and incentive systems, and also highlights the factors of the modern world that dictate the introduction of new tools and methods for motivating employees of enterprises. Such factors are digitalisation processes that require the acquisition of new competencies in this area not only for specialists and management personnel, but also for workers involved in the production of tangible products and the provision of services. Another equally important factor is the crises (financial, political, pandemic, military actions, etc.), which have occurred several times over the past twenty years, and under these conditions, managers and business leaders are forced to change approaches and make changes to existing employees’ motivation systems. The conducted research can be reflected in the development of systems for motivating and stimulating personnel in modern conditions.

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The article investigates the features of employee motivation impact on the organisation effectiveness. The purpose of the study is to clarify the theoretical foundations of motivation, improve the methodological approaches and substantiate the practical recommendations concerning the motivational mechanism development, which is one of the most important components in the chain of achieving high performance of modern business entities. Research objectives are to analyse the of employee motivation impact on the effectiveness of the organisation, identify and evaluate the relationship between the impact of the remuneration system on the results of the organisation’s activities, formulate recommendations to firms and their managers on promoting the system of motivation and remuneration of employees, that expands the effectiveness of the organisation.In the article the terminological analysis of the definition of “employee motivation” has been carried out. The relationship between employee motivation and the remuneration system with organisational efficiency has been formalised. The effectiveness of the motivation system and the employee incentive system at Iran software and hardware company (NOSA) has been evaluated using the questionnaire and expert survey method. The relationship between the productivity of the company’s personnel and the level of remuneration has been ascertained using the correlation and regression analysis. The recommendations to improve the efficiency of the labor motivation system at the NOSA enterprise have been formulated based on the obtained data.The results obtained allowed us to conclude that the interaction of motives and incentives is the tool that allows us to meet the needs of the employee in the most appropriate way for him – as a result of the realization of his abilities. Study of the motivation system at the NOSA enterprise indicates that the staff is not satisfied with the material remuneration. The company’s management during developing directions for improving the motivation program should take into account that the growth rate of labor productivity should outstrip the growth rate of its remuneration, otherwise the company’s resources will be spent inefficiently.

In the context of the digitalization of the economy, the key driver for increasing the efficiency of the high-tech industry is the development of human resources. The purpose of the study is to determine the conceptual foundations of the personnel motivation system of high-tech enterprises in Iran. Based on the goal set, a number of tasks were solved. The components of the motivation system are described: subjects and objects of management, mechanisms and processes of management on the example of the Iranian company NOSA. The concept of “high technology” has been clarified, the criteria for a high-tech enterprise have been defined: a high share of companies’ costs for R&D (research and development work). The scientific novelty of the work lies in the construction of a conceptual scheme for motivating the personnel of high-tech enterprises. On the basis of empirical research, the needs of the employees of the Iranian company NOSA are determined. The presented tools: survey, questioning, testing, observation allow the head of the enterprise to determine the motives and needs of employees and, on their basis, develop or adjust the most effective system of personnel motivation in the enterprise. The object of the study is the personnel motivation system of the Iranian company NOSA. The subject is the organizational and economic aspects of motivating personnel in the high-tech sector in the context of the digitalization of the economy. The provisions outlined in the article make it possible to comprehensively present the conceptual foundations of personnel motivation systems, including those in high-tech industries.