Due to the transition to the digital economy, many changes are taking place in the world. New technological processes allow stimulating competition in the market, as well as the development of innovations that have an impact on all spheres: political, social, spiritual. For successful work, it is necessary to introduce new business processes. Modern HR works in the conditions of a new digital reality, which is determined by the development of computing technologies, artificial intelligence, robotics, and neurotechnologies. Innovative developments occur in all sectors of the economy, both in industry and in management. Accordingly, HR functions are being transformed due to the emergence of new technologies. The IT industry is becoming more in demand every year, in order for HR to remain competitive, it is necessary to actively cooperate with IT professionals or receive additional professional education in this environment. HR experts need to make important strategic decisions in the context of global digitalization.

The article is devoted to topical issues of digitalization of the educational process at the university. The development of digital technologies in the field of education is, on the one hand, a necessity, on the other hand, a rapid transformation of the education system and is supported by the state and society. In the course of the study, the authors analyzed and presented the theoretical aspects of the digitalization of the educational process, identified by domestic scientists and practitioners. The subject of research in this article is the digitalization of the educational process at the university. Purpose: to analyze the change in the attitude of students studying in the direction of training "Personnel Management" to various forms of conducting training sessions, namely, offline and online, to identify the existing opportunities and threats for the educational process at the university. The following research methods were used in the work: written survey, participant observation, comparative analysis, analysis of scientific works. The findings of the study and the conclusion are presented.

The article is devoted to the theoretical analysis of the concept of organizational culture of the organization. The influence of an active process in the world is the process of digitalization and its impact on the organizational culture of the organization. The analysis of the intensity of the transition of organizations to "Industry 4.0" at the present time is carried out. A key element in the process of transition to innovations has been identified, namely, personnel. A number of problems that enterprises face when implementing new technologies are highlighted. During the consideration of the problem, the provisions that need to be taken into account when switching to innovations are highlighted. The stages of implementing changes in the organizational culture, which will help to reduce the resistance to the introduction of changes, are considered. Specific examples of the impact of organizational culture on organizational processes are presented. In general, the role of organizational culture in the organization is indicated.