Knowledge, awareness and religious beliefs plays a vital role in the adoption of Islamic banking towards consumer perception. This study aims to identify the impact of adoption of Islamic banking towards consumer perceptions in Pakistan. In this study, primary data is used collected through questionnaire filled by 306 respondents. Adoption of Islamic banking is categorized on the basis of three dimensions including consumer’s knowledge, awareness & religion which measured by demographic analysis through questionnaire. Descriptive statistics, regression analysis, correlation analysis and reliability analysis are major techniques used for hypothesis testing. This quantitative research concluded that there is a significant and positive impact of knowledge, awareness and religious beliefs on consumer perceptions. There is a low positive but directly related relationship of knowledge, awareness and religious beliefs with consumer perceptions. The conclusion of the current study is that awareness and religious beliefs are directly related with consumer perceptions and the maximum consumers have less knowledge and awareness about Islamic banking because of absence of marketing strategies and advertisement. It would be best to focus on the marketing strategies and advertisements in order to increase the adoption rate of consumers towards Islamic banking