The influence of the economy on changes in society, the role of the individual on the formation of social wealth and depletion, the impact on the social and economic situation of proper accounting and working with intellectual capital are considered. The problems, which the country faces with in this area, are defined. Recommendations on the formation of key points of creating a successful economy and the transfer of the existing mode of economic management to real market-based management are given. Currently, the main management tool in Ukraine is the market. With high inflation, raiding and corruption, the market gives up its leading role to hierarchy or culture. Massive distortions of the true understanding of the underlying principles underlying the changes destroy the economy. The activities of managing the country can be statistically estimated by the shift of society on the scale of emotional tones. The emotional evaluations used by historians with the same facts may be radically different. Evaluation of politicians from the standpoint of the theory of intellectual capital is a step towards rationality. The economy can produce both wealth and impoverishment. In this case, the wealth of some can be a disaster for others. Openness, honesty, the ability to consult and choose the most effective development option for all is the key to productivity. «Epochs do not differ in what is produced, but in how it is produced». Capitalism has its own truth, its own strength in the fight against evil and it is not so simple! Capitalism presses parasitism, but it loves at the same time! The mission of economics and politics is to work for the benefit of humanism and civilization by providing new and better opportunities to meet the needs of people.Success brings success! Moreover, by and large, the economy has shifted and continues to move towards more humane socio-political formations.

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The purpose of the study is to inform the directions of business education development strategy in the field of creative economy of Ukraine using international experience. The most demanded (desirable) forms of educational and consulting support to promote the commercialization of creative industries in Ukraine have been identified. A SWOT-analysis of education in the field of creative economy in Ukraine was conducted.