A framework of analysis in order to analyse hybrid supply processes operating in an emerging market context is presented. A case study approach, based on abductive reasoning, is used with data collected through process mapping and interviews. The findings are that, under hypercompetitive conditions, the alignment between strategic and tactical sourcing strategies is a result of an integrative process of differentiated advantages that local suppliers can provide. Finally, it provides a detailed analysis of how supply networks and local conditions interact, about which only a small number of studies have been published. OPSOMMING'n Ontledingraamwerk vir hibriede voerkanaalnetwerke in 'n ontluikende markkonteks word voorgehou. 'n Gevallestudie word gevolg op grond van prosesuiteensetting en onderhoude. Die bevindinge is dat onder hipermededingingstoestande, die belyning tussen strategiese en taktiese bronstrategieë die resultaat is van gedifferensieerde voordele wat deur plaaslike leweransiers voorsien kan word. Laastens word 'n gedetailleerde ontleding van die wisselwerking tussen voerkanaalnetwerke en plaaslike toestande voorgehou. *