When we develop big cities, we forget about small cities and settlements. The rate of development of small towns is very low. You can change the trend of improvement and prosperity: direct efforts to the development of small towns. In our research, we consider the village of Shalya. It has a lot of potential, but it needs a push. After a survey of the population and our research analysis, we have chosen a certain territory and directions for its integrated sustainable development. As a result, we justified our project in terms of marketing and economic aspects. The new facility with elements of digitalization in Shalya will contribute to the development of the city and the use of similar technologies. Citizens’ lives will improve.