Hospital Website is a site that furnishes patients/users with online information and information related services, such as clinical services, various types of treatments, symptoms of a disease, doctors availability, and a channel of communication with the hospital and peer users. These days, many people are using the internet to choose a proper hospital/medical center website with their required medical needs. Hence the quality of websites of hospitals / medical centers is very important to provide the requ information of the patients or users. In this paper, we use one of the most popular multi criteria decision methods (MCDM); analytical hierarchy process (AHP) to choose a hospital / medical center website in Hyderabad.

In this paper, we present an analytic hierarchy process based goal programming model for media mix planning in health care system. Today health care providers, like most business, are using advertising in order to attract customers (patients) to its products or services. Media selection involves the allocation of advertising budget among a variety of media options in such way as to maximize the number of potential customers reached. In this study we considered exercise products, personal care products, home medical devices and general clinical services of large health care system in Hyderabad. The problem was solved and results are discussed.