Introduction. Proper management of the organization's personnel are certain activities in the market that must be performed by the company to function successfully in a competitive environment. Complex processes are needed to obtain the deepest possible knowledge of employees, their professional potential, ambitions and opportunities for development. This knowledge becomes the basis for activities that allow people working in the organization to achieve their individual goals and the goals of the enterprise. The purpose of the paper is to define the essence of enterprise personnel management, analysis of methods for improving its system. Results. Based on strategic personnel management, a number of changes can be made to improve the functioning of the enterprise in terms of foreign economic activity. First, you need to create a perfect system of training of personnel of the enterprise under the guidance of strategic development of the enterprise. The article provides a number of definitions of the concept of “personnel management”. The functions and principles of personnel management at the enterprise in the conditions of entering the foreign market are developed and graphically displayed. The connection between personnel management and management of enterprise competitiveness; the main strategic goals so that the company can gain and maintain a competitive advantage; a number of benefits that can bring the company strategic personnel management are described. The main measures to ensure the competitiveness of the enterprise in international markets have been formed. Conclusion. It is clear from academic research that the way an organization manages its staff is significantly related to the results of the organization, which confirms the resource view, where business competitiveness is related, at least in part, to investment in specific assets of the company. From the strategic perspective of the enterprise, enterprises must be fully aware of the importance of human resource management in the strategic development of the enterprise, especially in foreign economic activity, update the idea of human resource management, constantly improve human resource assessment, incentives and constraints and accelerate informatization of personnel management.

Events in the global economy have changed the traditional balance between customer and supplier. Without a well-designed business model, innovators will be able to neither provide nor gain value from their innovations. Globalization takes on a different dimension in business. In particular, changes in the external environment have a big impact on the further development and competitiveness of enterprise. This is especially relevant for online trading companies, where creating revenue streams often causes the most inconvenience due to the customers’ expectations that basic services should be free. The business community has changed radically with the advent of the Internet as a means of communication and commerce. The Internet is forcing many companies to rethink their distribution strategies, if not all business models. The Internet can be used as an additional channel through which enterprises communicate and trade with customers (business-consumer, B2C), as well as with suppliers and partners (business-business, B2B). The Internet and related technologies such as intranet and extranet also help organizations improve the efficiency of their internal processes. From a business perspective, the Internet has had a profound impact on how firms operate, how they communicate with other firms, what products they produce, how they deliver products and services, and how they seek competitive advantage. E-business differs in volume and type of activity. The entire supply chain of many industries has been radically changed with the development of the Internet and related technologies. Now most organizations have a website that is used to promote business activities or market their products and services. More and more traditional firms are creating their own websites for e-business and e-commerce and offering an additional sales channel for their customers. The development and maintenance of network infrastructure is an important industry branch for ensuring high-quality access to Internet services and represents one of the largest and most complex organizations in the world.