In this work we suggest a novel paradigm of social laser (solaser), which can explain such Internet inspired social phenomena as echo chambers, reinforcement and growth of information cascades, enhancement of social actions under strong mass media operation. The solaser is based on a well-known in quantum physics laser model of coherent amplification of the optical field. Social networks are at the core of the solaser model; we define them by means of a network model possessing power–law degree distribution. In the solaser the network environment plays the same role as the gain medium has in a physical laser device. We consider social atoms as decision making agents (humans or even chat bots), which possess two (mental) states and occupy the nodes of a network. The solaser establishes communication between the agents as absorption and spontaneous or stimulated emission of socially actual information within echo chambers, which mimic an optical resonator of a convenient (physical) laser. We have demonstrated that social lasing represents the second order nonequilibrium phase transition, which evokes the release of coherent socially stimulated information field represented with the order parameter. The solaser implies the formation of macroscopic social polarization and results in a huge social impact, which is realized by viral information cascades occurring in the presence of population imbalance (social bias). We have shown that decision making agents follow an adiabatically time dependent mass media pump, which acts in the network community reproducing various reliable scenarios for information cascade evolution. We have also shown that in contrast to physical lasers, due to node degree peculiarities, the coupling strength of decision making agents with the network may be enhanced $$\sqrt{\langle k\rangle }$$ ⟨ k ⟩ times. It leads to a large increase of speed, at which a viral message spreads through a social media. In this case, the mass media pump supports additional reinforcement and acceleration of cascade growth. We have revealed that the solaser model in some approximations possesses clear links with familiar Ising and SIS (susceptible-infected-susceptible) models typically used for evaluating a social impact and information growth, respectively. However, the solaser paradigm can serve as a new platform for modelling temporal social events, which originate from “microscopic” (quantum-like) processes occurring in the society. Our findings open new perspectives for interdisciplinary studies of distributed intelligence agents behavior associated with information exchange and social impact.

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A new concept of topological organization of microstructures that maintain the ultrastrong coupling of two-level systems to a photon field and have the topology of a network (graph) with a power-law node degree distribution has been proposed. A phase transition to the superradiant state, which leads to the formation of two dispersion branches of polaritons and is accompanied by the appearance of a nonzero macroscopic polarization of two-level systems, has been studied within the mean field theory. It has been found that the specific behavior of such a system depends on the statistical characteristics of the network structure, more precisely, on the normalized second moment $$\zeta \equiv \langle {{k}^{2}}\rangle {\text{/}}\langle k\rangle $$ of the distribution of node degrees. It has been shown that the Rabi frequency can be significantly increased in the anomalous regime of the network structure, where ζ increases significantly. The multimode (waveguide) structure of the interaction between matter and field in this regime can establish a ultrastrong coupling, which is primarily responsible for the high-temperature phase transition.

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