This study was carried out to examine the physiological traits, quality of calyx extract and seed oil content of roselle (Hibiscus sabdariffa L.) as affected by irrigation regimes and planting dates. The growth period from seed sowing to calyx harvesting was shortened as planting time was delayed. Stem diameter and plant height were decreased by drought stress or late planting, but calyx yield, total phenolic content, total anthocyanin content, vitamin C, and calyx water use efficiency increased under mild drought condition. In addition, antioxidant activity and calyx water use efficiency were significantly increased by late planting. It was suggested that an increase in calyx harvest index in delay in planting would be due to better photosynthesis activity and higher assimilate use efficiency because of the increase in sink capacity. Seed oil content decreased considerably due to drought stress and delay in planting date. These findings suggest that mild drought stress improves the quality and quantity of calyx and water use efficiency.