This research aimed to get an insight into Pakistani people’s thought patterns and matters of concern through social media humor. The data collected through online crowdsourcing have been analyzed, adapting the Linguo-Cultural Approach by Petrova. The ‘culturemes’ have been arranged based on their 'semantic density' in a descending order. The highest dense ‘cultureme’ consists of the memes about gender, reinforcing the traditional notions of patriarchal tendencies. The second and third categories target the people's non-seriousness about the precautionary measures and the 'online classes', respectively. Satirical posts about political figures and governmental decisions are in the fourth position. The aggressive role of police, coupled with the expected population increase, has taken the fifth position in the hierarchy. The sixth category is about the masses' tendency to shop carelessly. The seventh category comprises self-deprecating memes, followed by the eighth category about over-eating and getting fat during the stay at home. Memes about China being labeled as the creator of the virus have taken the ninth position, and the posts about the ethnic slur come next. The least dense category consists of the posts about the hype created by news channels. This hierarchical arrangement of the semantic densities has revealed real-life situations and concerns and doubts and belief systems of the current social media users in Pakistan. The need of the hour is to employ content creators to come up with the comic, but creative memes and jokes to condition people's subconscious to be more careful about their health.

The present study embarked with a supposition that there are similarities (traditional, under-developed, agri-based) between the Punjabi and African cultures, so the gender ideology might have similar patterns, which can be verified through the analysis of oral genres of the respective cultures. From Africa, Nigerian (Yoruba) proverbs are selected to be studied in comparison with Punjabi proverbs, while taking insights from Feminist CDA (Lazar 2005). The study has examined how Punjabi and Yoruba proverbs mirror, produce and conserve gendered ideology and patriarchism. Punjabi proverbs are selected through purposive sampling from ‘Our Proverbs’ (Shahbaz 2005) and Yoruba examples (with English translations and interpretations) are elicited from a dictionary of Yoruba proverbs (Owomoyela 2005), as well as articles written about gender by native Yoruba researchers. The investigation has uncovered through thematic content analysis that the portrayal of women in both communities is primarily biased, face-threatening and nullifying. Both languages have presented womenfolk mainly as unreliable, insensible, loquacious, insincere, ungrateful, opportunist, materialistic and troublemaking. Men have been depicted for the most part as aggressive, rational, prevailing, and anxious to take risks. This analysis infers that in asymmetrically organised Punjabi and African (Yoruba) communities, proverbs are deliberately sustaining inequality.