Purpose – The purpose of this paper is to evaluate the experience of visitors with the Janadriyah festival. Design/methodology/approach – An on-site intercept survey was conducted among a random sample of visitors of the festival. The survey was conducted by two field researchers between February 10 and February 25, 2014. A self-administered questionnaire was distributed only to those who agreed to respond to the survey. Out of 200 questionnaires distributed, 28 were incomplete and thus eliminated from the study. As a result, 172 questionnaires were accepted for the purpose of final analysis, representing a response rate of 86 percent. Findings – There is a statistically significant contribution for both the first motivation (I participate in the Janadriyah festival to increase my cultural knowledge) and the fifth one (I participate in the Janadriyah festival to see new and different things and to enjoy a unique atmosphere). There is a statistically significant relationship between the most of services provided and the level of satisfaction. As well as, there is a statistically significant relationship between the perception and the level of satisfaction, also with the word of mouth communication. Finally, the results shown that behavioral intention had a positive influence on word of mouth communication. Research limitations/implications – There were time limits to this study as the research was conducted during the organization of the Janadriyah festival during its 26th session (February-March 2014).The research was also limited by place as it was conducted at the capital of Saudi Arabia, Janadriyah province. Practical implications – The model of the study could be applied in similar studies for different festivals all over the world. Social implications – Increasing the promotional efforts to attract more visitors from different regions in the world. As it is observed that the vast majority of participants in the Janadriyah festival are local residents. In addition, there is a need to organize training programs to all staff participating in the organization of the festival supervised by academics and professionals. Organizing seminars during the festival in order to increase the awareness of local residents with importance of the cultural heritage and how to keep it. And at the end, the program of the festival has to be updated from one session to another in order to attract more attendees. Originality/value – The integrated model of the study represent an added value to the research in the field of tourism festivals.

The current literature on social responsibility in tourism is criticized for its bias in focusing on business ethics and responsibility while neglecting the tourist perspective. This paper aims to fill this gap by exploring the underlying factors of tourist social responsibility (TSR) in response to the COVID-19 pandemic, emphasizing the Saudi tourism market. Based on the common scale development procedures, including a thorough review of the literature, identifying TSR domains and items, purifying the measurement scale, and demonstrating its reliability, a five-dimensional 24-item scale is developed. The findings reveal that TSR can be measured based on five distinct factors: (1) “Responsibility for legal and social aspects”, (2) “Responsibility for COVID-19 health issues”, (3) “Responsibility for altruism and solidarity”, (4) “Responsibility for supporting socially responsible businesses”, and (5) “Responsibility for environmental impacts”. Moreover, the results confirm the significant relationship between TSR attitude and tourists’ intention to behave socially. These findings enable policymakers to understand the TSR notion and factors influencing tourists to be more socially responsible during and after the COVID-19 pandemic to realize a more resilient and sustainable tourism sector.

The purpose of this research is to explore the extent to which internal corporate social responsibility activities affect employees’ normative organizational commitment during the COVID-19 crisis and to survey the role of the administrative level as a moderator between the two of them. A survey in the form of a self-completed questionnaire was conducted on a sample of employees in hospitality and tourism establishments in Hail city, Kingdom of Saudi Arabia. 213 employees voluntarily participated in the current study. Their responses were examined by using linear regression and exploratory factor analyses. The findings revealed that internal corporate social responsibility is a positive predictor of normative organizational commitment. The total effect of internal corporate social responsibility on normative organizational commitment could not be enhanced through the moderation of the administrative position. This study has important implications for both academics and professionals. Theoretical and managerial implications, contributions, limitations, and future study objectives were reviewed in light of the findings.

In Jordan, Rural Tourism, (soft or green), has recently attracted lots of international tourists, and become a rapid growing activity in some world regions, hence, experienced important governmental programs and revitalizing strategies, such as market segmentation analysis, to elevate the government economic and social impacts. Consequently, the study aims to determine the main motivations (factors) that attract foreign tourists to visit Petra, the Jordanian rural site. An objective achieved by applying a self-structured data collection questionnaire on Petra tourists in 2008 to end up concluding that well-facilitated rural environment is the main motivational factor for Petra visiting.

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