Over the past decades, the Jordanian Ministry of Health has decided to continue to develop the quality of healthcare and improve patient satisfaction in the most cost-effective way in Jordan. Though, there are major challenges faced by the implementation of these aims in some hospitals, according to Jordan's (2019) health assessment report on patient satisfaction with quality healthcare delivery. The aim of this study is to evaluate the effects of service quality dimensions on patient satisfaction as a study of private hospitals sector in Irbid city/Jordan. Furthermore, quality of service is considered to be one of the important factors in keeping people safe and healthy from illness. However, this study has also assessed the opinions of the patients about service quality obtainable to private hospitals and their level of satisfaction. However, this study was conducted using questionnaire as a data collection technique by measuring 30 items on a five-point likert scale. The sample size of the research is consisting of 450 patients from different three private hospitals namely Irbid specialized hospital, Irbid Islamic hospital and Ibn-Al-Nafees hospital at district Irbid city, Jordan. The result of the research demonstrated that the most significant factors impact on the service quality were tangibles, reliability, responsiveness, empathy and security .

Travel around the world for medical treatment is becoming further and further pronounced today. Furthermore, the basic premise of the medical tourism is that the care of the same or better quality of care, might be available in other countries, and acquired at a cheaper cost than in their country of origin (Jordan Tourism Board, 2015). Jordan, as one of the main destinations in medical tourism sector that is rapidly increasing, is developing worldwide trademark as "The Medical Hub of Middle East". These days several Middle Eastern countries such as Jordan, with a high potential for attracting medical tourism has been trying to enter this market. The objective of this study was to determine the marketing mix to attract medical tourism to Jordan and evaluated the actual potential foreign patients represented by cost, quality and other aspects of recognition of the role of government and relevant bodies in this market. Jordanian medical facilities according to special circumstances of Jordan can offer a huge potential for medical and health tourism and Jordan can become a hub of medical tourism in the area in future.

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