The tourism industry has a tremendous impact on the environment and local communities. Therefore, corporate social responsibility (CSR) is essential both as a mediating factor and competitive edge for organizations in this field. This paper reviews CSR in the tourism industry and proposes a bibliometric analysis of 131 indexed articles, between 2001 and 2020. The most influential aspects of the literature (authors, articles, journals, institutions, and keyword networks) were identified. Co-citation analysis combined with content analysis of the 22 most cited articles was performed, and four research streams were revealed: 1) CSR and financial performance; 2) CSR practices, drivers, and inhibitors; 3) Reporting and communication of CSR; 4) CSR and stakeholder behavior. Future research guidelines are drawn from the most recent articles on this topic to shed new light for the future scholars working in the field.

This article analyzes the complexity of the linkages between corporate social responsibility (CSR) and firm performance in Morocco and to decompose this complexity through a bidirectional sense of causality. Using data surveyed from 74 Moroccan listed firms, we conduct an econometric modeling to measure this relationship bilaterally and to investigate the underlying factors behind this association. The empirical study proves the existence of a positive association between CSR and firm performance in both directions in the Moroccan context and suggests that the more social enterprises are, the more they achieve better financial results. The mutual linkage between social and financial aspects allows us to draw some managerial implications and set up further research directions.

The purpose of the chapter is to study what effect CSR has on firms' overall performance in a developing country context. While most of the previous empirical researches focused on the relationship between CSR and financial performance, the present study suggests exploring the impact of CSR on overall performance which encompasses economic, environmental, and social dimensions as well as stakeholders. The empirical study aims to analyze and measure the social and environmental involvement of large Moroccan firms operating in the main sectors of activity and located in different geographical areas. Using multiple linear regression analysis, the authors empirically test the impact of CSR on overall performance on a sample of 44 companies. The main findings reveal that CSR is a driver for improving image and reputation, enabling the firm to achieve overall corporate performance. On the basis of the main results, they set out some managerial implications and further directions for CSR research in developing countries.

Operational risk is a prominent preoccupation of all managers these days. Indeed, the development of collective awareness has led executives to implement a wide variety of solutions in order to keep this risk and its consequences under control. In this context, we propose a practical implementation methodology of key risk indicators system with the aim to identify operational risks and above all to propose preventive and corrective measures capable of monitoring and managing operational risks. The proposed system will be adjusted to Investment Management process in a Moroccan Asset Management Company.

Purpose: This research aims to provide a comprehensive knowledge map of the intellectual structure of the field of study on the role of innovation in shaping the social and financial performance link. Research methodology: Systematic literature review using the SALSA (Search, Appraisal, Synthesis, and Analysis) Method based on a 10-year data set (2012-2021) from the “Google Scholar” database. Results: The findings point to the existence of a positive influence of innovation in linking Corporate Social Performance to firm Financial Performance and reveal the existence of five themes in the research, specifically complementarity between Corporate Social Responsibility and innovation, the special case of small and medium-sized enterprises, and the context of emerging countries. Also, we highlight a lack of research in this field and the theoretical, design, and methodological limitations of previous studies. Limitations: The primary limitation of this study is the small number of studies that address the research question addressed by this systematic literature review, which was generated by the research protocol. Contribution: The study suggests avenues for future research to address the previous shortcomings. Particularly, identifying the condition effects through which innovation may affect the studied relationship. Keywords: 1. Corporate financial performance (CFP) 2. Corporate Social Responsibility (CSR) 3. Innovation 4. Mediation 5. Moderation