Anthropologists and media analysts have long recognized the Internet and satellite channels as some of the most powerful tools that add tremendous value to the knowledge and experiences of youth.  A common interpretation of this idea is that new media technologies have become an important source for information, news updates, cross-cultural communication, socializing, and entertainment. The effects of these tools on young people have predominantly been studied with respect to academic as well as health features. Drawing on data from a survey capturing the digital behaviors of Moroccan students, this article complements previous studies by examining the impact of Internet and satellite channels on the behaviors of Moroccan students.  It explores the implicit and denotative consequences of modern media upon the values, behaviors, and lifestyles of young Moroccans. Further, the paper addresses the effects of the massive dissemination of global cultural products on teenagers’ attitudes towards their cultural values. Additionally, the research assumes that inducing behavioral change is overlooked once media outlets start demonizing the uniqueness of local cultures, thus ignite resistance to unconventional values among youth.

Global media have usually been regarded as a fundamental guarantee of democracy. They are not mere superficial communication outlets; they are rather crucial agents of change on which the progress, prosperity, and stability of societies depend. This article addresses this relationship and analyzes the impacts of the rapid and unruly digitized invasion on participatory citizenship in Morocco. It explores why democracy, freedom, and change have become inescapable consequences of the proliferation of digitized communication tools and the uncensored access to modern media technologies, auspicating the demise of the nation-state in favor of direct democracy (Katz, 2009; Potter, 2021; Turner, 2016). The conservation of cultural pluralism and the boosting of cultural awareness ultimately depend on how we handle media outlets and how we adapt international information and the massive dissemination of digital products. This research argues that the profuseness of new media technologies permits new digital coalitions and solidarities across spatial, racial, and cultural boundaries and resources for producing new meanings and new identities in Morocco. Furthermore, this study sought to answer among other issues the extent to which local cultural processes are intemperately threatened, shaped, and amplified by globalizing influences and a massive flow of contentious and bigotry-instigating ideas.