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Language vitality and endangerment theorizing and research have been focused mainly on whole languages, relegating their individual dialects to the background, on the one hand; and on using single scales in assessing vitality and endangerment, on the other. In this paper, however, we advocate a paradigm shift for more, better successes in this undertaking. Therefore, we aim to examine the degree(s) of vitality and endangerment of Gombe dialect of Fulfulde using multiple evaluative scales, both western and non-western. Prior to placing the dialect on these scales, we collected data from Fulfulde speakers of varied age ranges, all Gombe radio stations and listeners of their Fulfulde programs, using ‘insider’ participant observations, in-depth, semi-structured interviews with a proficiency test component (after which both the respondents and the researchers agreed on the proficiency levels of the former) and online surveys. Analysis of the data reveals that the vitality of this code is better viewed relatively rather than absolutely. Its subsequent placement on the evaluative scales only helps to corroborate this. Finally, while our analysis shows that dialects are just as place-able on these evaluative scales as whole languages are (notwithstanding the hitches characterizing the scales), we argue that, with sustained collective efforts, a dialect-focused evaluative framework is likely to be born in the foreseeable future.

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