PurposeThe study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction.Design/methodology/approachData were collected from a sample of 600 domestic tourists by using a purposive sampling technique where 382 samples were useable, and the response rate was 63.67%. The structural equation modeling (SmartPLS 3.0.) was used to test the hypothesized relationship among variables.FindingsAmong the 16 hypothesized paths, 13 were supported. Destination attributes (accommodation, attraction, food and beverages and transportation) except safety significantly influence tourist satisfaction; herein accommodation has the greatest effect on tourist satisfaction. Similarly, destination attributes except safety significantly influence tourists’ emotional involvement. This study also reveals that tourists’ emotional involvement partially mediates in the link between destination attributes except for safety and customer satisfaction.Research limitations/implicationsThe results of the study will assist the hospitality researchers and managers to understand the roles of destination attributes and emotional involvement on tourist satisfaction in the tourism industry.Originality/valueThe study is the first to explore the mediating relationship in the link between destination attributes and tourist satisfaction in the tourism industry.

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Purpose This study aims to explore green hotel visitors’ afforestation intentions by extending the theory of planned behavior, including post-COVID-19 personal norms (PCPN) and post-COVID-19 environmental concerns (PCECs). Moreover, this study examines the mediating effect of PCECs from the post-COVID-19 perspective. Design/methodology/approach This study is based on existing literatures and collection of 384 usable responses using the convenience sampling technique. The partial least square structural equation modeling is used to analyze data using Smart PLS3.3.3. Findings The findings reveal that post-COVID-19 afforestation attitudes, subjective norms (SN), perceived behavioral control (PBC) and PCPN significantly influence post-COVID-19 afforestation intentions (PCAI) and PCECs. Further, PCEC partially mediates the between post-COVID-19 afforestation attitudes, SN, PBC and PCPN and PCAI. Practical implications The findings of this study may be useful to green hotel operators in formulating business strategies enhancing visitors’ positive perceptions toward green hotels and afforestation intentions coping with new normal environment and hospitality industry. Originality/value This research presents a distinguished case highlighting how the green hotel guests’ perceptions toward afforestation for mitigating carbon emissions are changing because of COVID-19 pandemic. This study provides crucial insights for green hotel practitioners by integrating post-COVID-19 afforestation attitudes, SN, PBC, PCPN and PCEC of green hotel visitors in examining PCAI.

Purpose The purpose of this study is to explore the factors influencing customers’ revisit intentions of green hotels after the COVID-19 pandemic. Design/methodology/approach The study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data. Findings The findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions. Practical implications The findings of the study may be useful to hotel operators in formulating focused business strategies improving customers’ green hotel revisit intentions and coping with the new normal business environment of the hospitality industry. Originality/value The study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions.

PurposeThe study aims to empirically test the effects of antecedents on behavioral intentions towards Uber-ridesharing services. The antecedents are perceived value (hedonic, utilitarian, epistemic, and symbolic value), e-Attitude, and technology attachment (smartphone use, Internet use, and e-Involvement). Moreover, the study explores the mediating effect of three-dimensional perceived value (hedonic, utilitarian, and epistemic value) and e-Attitude; and the moderating effect of symbolic value on behavioral intentions towards Uber-ridesharing services.Design/methodology/approachA mixed survey (75% Google Form, 25% face to face) was conducted in Bangladesh to collect data from customers who had previously participated in Uber-ridesharing services, one of the largest ridesharing platforms in Bangladesh. Subsequently, data were analyzed based on the structural equation modeling technique using SmartPLS 3.3.3.FindingsThe study findings revealed that hedonic value, utilitarian value, epistemic value, symbolic value, e-Attitude, smartphone use, internet use, e-Involvement had a direct significant positive impact on behavioral intentions. Also, e-Attitude significantly impacted hedonic, utilitarian, and epistemic value. In addition, Smartphone use, internet use, and e-Involvement significantly influenced e-Attitude. Moreover, the study findings revealed that hedonic, utilitarian, and epistemic value partially mediates between e-Attitude and behavioral intentions; and e-Attitude partially mediates between Smartphone use, Internet use, and e-Involvement and hedonic, utilitarian, and epistemic value and behavioral intentions. Furthermore, the results indicate that epistemic value significantly moderates the relationship between hedonic, utilitarian, and epistemic value and behavioral intentions.Practical implicationsThis study uncovers some insightful findings for ridesharing services providers and managers helping to build customers' positive behavioral intentions towards Uber-ridesharing services. In particular, practitioners can improve cost-efficiency, hedonic and symbolic aspects, availability of rides of Uber-ridesharing services. Moreover, the ridesharing services managers should adopt technology-based service opportunities.Originality/valueThe study enriches sharing economy literature, especially ridesharing services, exploring the direct effect of epistemic value, e-Attitude, smartphone use, Internet use, and e-Involvement on behavioral intentions. Moreover, this study presents smartphone use, Internet use, and e-Involvement as new antecedents of e-Attitude and behavioral intentions. Furthermore, the study explores the mediating effect of hedonic, utilitarian, and epistemic value and e-Attitude; and the moderating effect of symbolic value in Uber-ridesharing service perspective.