Measuring program impact is continually placed in the forefront of discussions, efforts, and reporting when it comes to outreach and engagement efforts related to Cooperative Extension. However, the diversity of programs represented through program areas, as well as the complexities of local infrastructures present ongoing challenges to effectively addressing needs in community development and vitality. One of the greater hurdles in these efforts is addressing areas of social impact. This article argues for a deliberate attempt to parse out efforts that address social impact, while looking for ways to bring such impact full circle with existing efforts in economic impact. This article answers the following questions: (1) How is program impact defined as it relates to the land-grant university? and (2) How is social impact defined, and what are the common approaches to examining/measuring social impact? Based on this review of the literature, we describe and justify a proposed model approach for overall community diagnostics, directly supporting social impact assessment efforts. Such a proposed model would then have the capacity to lead to two very distinct and applicable outcomes that ultimately lead to measuring and examining program impact. The first is an immediate snapshot of a given community for diagnostic purposes; and the second would create a framework by which longitudinal data could be collected, which can then demonstrate changes and shifts over time. Such data can then provide a more holistic approach to program planning, development, and overall evaluation.
Keywords: community development; Extension; needs assessment; program evaluation; social impact
Faculty development programs for internationalization of the curriculum in higher education are often evaluated for short- and medium-term outcomes, but more long-term assessments are needed to determine impact. This study examined the long-term (6 years) impacts on faculty from colleges of agriculture after participating in a one-year professional development program for internationalization, which included a two-week experience in Costa Rica with immersion in both pedagogical and global topics. The objectives of this study were to identify (1) the long-term impacts of the program and (2) the factors (program, personal, and environmental) that contribute to, or hinder, the success of internationalization efforts. Guided by social cognitive theory (Bandura, 1978), the researchers conducted semi-structured interviews with program participants (N = 8). Findings showed that perceived impacts varied considerably among participants and were highly dependent on their personal characteristics and their current environment, as predicted using social cognitive theory. Strengthened peer relationships was the most common and significant theme among participants, with sub-themes that included cross-departmental collaborations, a support group on campus, friendships/informal interactions, and validation of own scholarship. The other two themes included internationalization and new/broader perspectives.
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