This article investigates a growing acceptance and approval of cosmetic surgery among Americans. An analysis of recent media coverage of cosmetic surgery reveals two dominant narrative frames that project favorable interpretations of cosmetic surgery. Several normalizing themes within these narrative frames are highlighted, including associations between cosmetic surgery and scienti c progress, technological innovation, and mental and physical health. Common portrayals of the body undergoing cosmetic surgery are also analyzed, with attention drawn to the ways in which these portrayals promote normalized understandings of cosmetic surgery. In the last sections of this article, the author suggests some potential consequences of the normalization of cosmetic surgery: virulent forms of social control, a disruption of mind-body re exivity, and a loss of the body's innate capacity for knowledge. KEY WORDS: cosmetic surgery, body, feminist theory, technology, normalization.
As a child, I often dreamt of living among fembots. My entire family had become fembots except for me. Fembots, creatures in my favorite television series "The BionicWoman," 1 were exact external copies of human beings, down to every freckle, every scar, and yet, when you pulled at their faces, their skin would peel off to reveal whirring gears and motors -they were only machines, evil machines, that had replaced the unique humanness of each being. The Bionic Woman soon found a method of deciphering fembots from humans: fembots had, at the nape of their necks, a small egg-shaped nodule, easily concealed by clothing. In my dream I discovered that each of my family members had such a nodule and, with growing anxiety, I peeled back their faces one by one, nding myself alone amongst a sea of whirring gears.