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Halal tourism is an emerging issue currently due to the increase of the Muslim tourists around the world. This research aims to investigate the relationship between halal tourism (Islamic facilities, Halal, general Islamic morality, and alcohol and gambling free) and service quality towards the hotel brand image in Padang. The population in this study were tourists who visited the city of Padang and stayed at the hotel. This study used 75 respondents as the samples. The analysis was carried out by using SPSS software. The findings show that halal tourism has a significant influence on brand image of hotels in Padang. Service quality is also a significant antecedent of Brand image. Furthermore, some limitations and further studies are discussed.

The purpose of this study was to examine the impact Intellectual capital and information management with respect to competitive advantage. This study has been conducted in Padang City, West Sumatra, Indonesia. Research respondents are bank employees who have worked for more than 5 years and have structural positions in the company. The data has been collected by using a survey with questionnaires. We got 109 responses out of 135 questionnaires, so the research response rate was 80.7%. Structural Equation Modeling is the data analysis method used in this study (SEM) approach using SmartPLS, This study showed that there was no significant effect on the competitive advantage of intellectual capital. The management of information has a profound effect on competitive advantage. Intellectual capital has a tremendous effect on the management of information. However, the results of the study showed that the simultaneous integration of IC and KM had a 14,1% effect on competitive advantage. Finally, some limitations and future research are discussed.

This study examine the effects of customer brand engagement on brand love, the effect of customer brand engagement on customer satisfaction, the impact of customer satisfaction on brand love, the effect of customer brand engagement on customer-based brand equity, the effect of customer satisfaction on customer based brand equity, and the influence of brand love on customer-based brand equity. The population of this study are the students of Faculty of Economics Universitas Negeri Padang who use Honda motorcycle. We collected the data from 300 respondents. We used survey with questionnaires as the data collection method. The data were analyzed by using Structural Equation Modeling (SEM) with Smart PLS 3.0. The results showed that1) Customer brand engagement significant effect on brand love 2) Customer brand engagement significantly affects customer satisfaction, 3) Customer satisfaction significantly influences brand love, 4) Customer brand engagement has significant effect on customer-based brand equity, 5) Customer satisfaction significantly influences customer-based brand equity, and 6) brand love has a significant effect on customer based brand equity.

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