A growing literature in research on the European Union (EU) claims that European integration has become comprehensively politicized in the EU's population. The most convincing evidence for this assertion stems from research on political and societal elites – studies of party manifestos, interest groups' activities, news media reporting and the like. By contrast, evidence on politicization trends in the broader citizenry is much more ambiguous. This article raises the question of whether politicization is more than an elite phenomenon. Based on a differentiated conception of politicization, it analyzes focus groups conducted with EU citizens in four member states. It shows that, for most citizens, only the fundamentals of European integration have gained political saliency, while the EU's day‐to‐day activities remain largely non‐politicized. In addition, patterns of politicization in the European population are conditioned by significant knowledge deficits.

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