The research conducted on UMKM commercial sector which aims to determine how much the contribution of the Balanced Scorecard (BSC) implementation by using four perspectives: financial, customer, internal business process and learning and growth. The concept Balanced Scorecard is deemed in accordance with the consideration that the concept is able to balance short-term plan with long-term plans, as well as to balance financial performance with the performance of non-financial. In addition, The benefits from this research is that companies have an appropriate business strategy and work program that can face of such change, enabling it to maintain and expand its business in the future in accordance with the vision and mission.By using these research techniques, application of the BSC through four perspectives can contribute significantly to the company's performance. This is indicate that UMKM oriented continuously on efforts to maintain customer satisfaction to earn the trust of the quality of the product followed by their support productive and committed employees who will be able to deliver products / services efficiently, consistent and timely with using technology information that have an impact on the organization's ability to generate adequate financial returns. Penelitian yang dilakukan pada sektor komersial UMKM yang bertujuan untuk mengetahui seberapa besar kontribusi penerapan Balanced Scorecard (BSC) dengan menggunakan empat perspektif: keuangan, pelanggan, proses bisnis internal dan pembelajaran dan pertumbuhan. Konsep Balanced Scorecard dianggap sesuai dengan pertimbangan bahwa konsep ini mampu menyeimbangkan rencana jangka pendek dengan rencana jangka panjang, serta menyeimbangkan kinerja keuangan dengan kinerja non-keuangan. Selain itu, Manfaat dari penelitian ini adalah bahwa perusahaan memiliki strategi bisnis yang tepat dan program kerja yang dapat menghadapi perubahan tersebut, memungkinkan untuk mempertahankan dan memperluas bisnisnya di masa depan sesuai dengan visi dan misi. Dengan menggunakan teknik penelitian ini , penerapan BSC melalui empat perspektif dapat memberikan kontribusi signifikan terhadap kinerja perusahaan. Hal ini menunjukkan bahwa UMKM berorientasi terus menerus pada upaya mempertahankan kepuasan pelanggan untuk mendapatkan kepercayaan dari kualitas produk diikuti dengan dukungan mereka yang produktif dan berkomitmen karyawan yang akan mampu memberikan produk / jasa secara efisien, konsisten dan tepat waktu dengan menggunakan teknologi informasi yang berdampak pada kemampuan organisasi untuk menghasilkan pengembalian keuangan yang memadai.

Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/methodology/approach: This study uses quantitative research methods and includes explanatory research because this study intends to explain the causal relationship between variables through hypothesis testing using partial least squares path modeling (PLS-SEM) analysis techniques. The population is MSMEs that use promotional strategies to increase sales volume where the population size is not known with certainty, so for determining the sample using the Chocran formula and based on these calculations, in this study the number of samples used was 100 respondents. Findings: Based on the results of hypothesis testing using SEM-PLS, it is known that the effect of advertising on social media marketing has a significance of 0.04 which is smaller than 0.05. The test results of the influence of Advertising on Sales Volume show a significance scores of 0.19 which is greater than 0.05 and this is in accordance with the facts on the ground due to the COVID-19 pandemic, there is no advertising ability from MSMEs. The test results of the influence of sales promotion on social media marketing show a significance scores of 0.00 which is lower than 0.05. The test results of the influence of sales promotion on sales volume showed a significance scores of 0.00 lower than 0.05. The test results of the influence of social media marketing on sales volume show a significance scores of 0.00 which is lower than 0.05. The effect of X1 on Sales Volume (Z) through social media marketing (Y) is only 7.2%. This effect is small, positive and not significant, as well as the effect of Sales Promotion (X2) on Sales Volume (Z) through social media marketing (Y) of 13%, This effect is small, positive and insignificant. However, the total effect of X1 on Z is 0.202, which means that if X1 increases by one unit, Z can increase directly and indirectly through Y by 20.2%. This effect is Sales Volume (Z), which means that if X2 increases by one unit, Z can increase directly and indirectly through Y by 57.7%. To increase the sales volume of MSMEs after the COVID-19 pandemic, it is necessary to increase the ability of MSMEs to advertise through social media marketing without paying by creating attractive and effective sales promotion strategies in the form of news through social media which can have an impact on increasing MSME sales volume. Paper types: Research paper

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Di era globalisasi seperti sekarang ini, ilmu pengetahuan dan teknologi semakin berkembang dengan pesat. Ilmu pengetahuan dan teknologi ini dimanfaatkan dan dikembangkan oleh setiap manusia untuk dapat membantu mereka dalam mengerjakan segala hal sehingga semua dapat diselesaikan dengan lebih mudah dan efesien. Oleh karena itu, setiap manusia dituntut agar mampu beradaptasi dengan perkembangan ilmu pengetahuan dan teknologi tersebut. Salah satu bentuk penerapan dari iptek adalah adanya robot yang dapat membantu manusia dalam mengerjakan segala hal. Dengan adanya robot line follower ini nantinya dapat meringankan tugas manusia dalam menyelesaikan masalah. Terdapat 3 (tiga) bagian penting di dalam robot line follower yakni bagian sensor, komparator dan driver. Kata Kunci: Robot Line Follower, Sensor, Komparator, Driver