A stereotype is commonly understood as a generalizing image of individuals (or groups of individuals) who are not evaluated according to their individual characteristics but rather according to their group membership. The stereotype concept has three dimensions: categorization, value‐neutral generalization, and negative generalization. The media representation of racial and ethnic minorities is highly relevant in the context of social integration of groups and minorities into mainstream society. In the literature on media representation of minorities, a common observation is their low visibility or marginalization as well as their negative generalizations and contextualization.

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