Inovasi dan citra merek sebuah produk dianggap sebagai elemen penting dari kelangsungan hidup dan pengembangan perusahaan karena menentukan loyalitas konsumen untuk bertahan pada merek tersebut. Penelitian ini bertujuan untuk menganalisa pengaruh inovasi produk terhadap loyalitas merek, pengaruh inovasi produk terhadap citra merek, pengaruh citra merek terhadap loyalitas merek, serta menganalisa peran mediasi citra merek dalam pengaruh terhadap inovasi produk terhadap loyalitas merek pengguna smartphone di Purwokerto. Penelitian dilaksanakan menggunakan teknik survey dengan 100 responden yang merupakan pengguna smartphone merek Samsung di kota Purwokerto. Data dianalisis menggunakan metode regresi sederhana dan regresi berganda serta uji sobel. Berdasarkan hasil penelitian, dapat diambil kesimpulan bahwa: semakin baik inovasi produk smartphone Samsung, semakin tinggi citra merek yang diberikan. Semakin baik inovasi produk smartphone Samsung, semakin tinggi pula loyalitas pengguna terhadap merek Samsung. Citra merek smartphone Samsung yang semakin baik akan berdampak positif pada loyalitas pengguna terhadap merek Samsung. Citra merek memiliki efek mediasi pada pengaruh inovasi produk terhadap loyalitas merek karena terbukti meningkatkan loyalitas merek Samsung menjadi lebih tinggi.
The purpose of this research was to analyze the performance of Islamic indices compared to their counterparts. The research elaborated the performance of Islamic index in developing countries, which were Indonesia and Turkey represented by Jakarta Islamic Index and Dow Jones Islamic Market Turkey. This research was conducted during the period of 2010 until 2014. Populations in this research were all of companies listed in Jakarta Islamic Index, Dow Jones Islamic Market Turkey and their counterpart index. While sample was determined by purposive sampling method to eliminated stocks listed in both Islamic and counterpart index (dual listing). Data collection techniques used was method of documentation, literature review and internet search. The result based on three risk adjusted performance measurements consist of Sharpe, Treynor and Jensen Alpha, Islamic index did not significantly result in poor performance compared to its counterpart. Moreover, Islamic index in Indonesia has insignificantly outperformed its counterpart LQ45 index, while in Turkey has insignificantly underperformed it counterpart Dow Jones Turkey Titans 20 index. This study also revealed that Sharia compliant did not significantly affect the performance of Islamic index related to risk and return payoffs. Therefore, investors who are concerns with investing in Sharia compliant stocks could also benefit by holding portfolio of investments adhering to Sharia principles.
Financial performance of financial institution especially banking sector is the essential element for economic growth and capture the attention of regulators and recent literature. Thus, this paper studies the effect of accessibility to green finance and conventional bank funding. Energy accounting and creativity on the banking sector's fiscal performance of developing countries. For this purpose, data was collected from the financial statements of twenty central banks of developing countries from 2009 to 2020. Generalized method of moments and random model is used to test the study hypotheses. Obtained results indicated that green investment, green credit, energy accounting and creativity are positive correlated with the financial performance of the banking sector in developing countries. This study provides guidelines to the policy-making authorities while developing regulations related to financial performance, green finance availability, and creativity.
This research is motivated by the existence of PTK Honda’s extra working more than supposed to be leading to OCB forms and persists in its work with salary received under regional minimum wage (UMR). The purpose of this research is to know the forms, causal factors and impact of OCB for PTK Honda SD in Banyumas.This research used qualitative method. Data collection techniques of this research used observation, documentation, and interviews. Selection of samples done by using purposive sampling (purposive sampling) 12 (twelve) selected samples. The collected data analysed through three stages of data reduction, data presentation and conclusion, while for the validity test, using source triangulation method. The results of this study indicated that OCB forms in PTK Honda such as: altruism, conscientiousness, sportsmanship, courtesy, civic virtue and two dominant results were altruism (voluntary work) and conscientiousness (timely presence). Furthermore, factors affecting OCB on PTK Honda were job satisfaction, organizational commitment, personality, morale and motivation internally while externally leadership style of head master and work culture. While for internal dominant factor was job satisfaction and organizational commitment, while external factor was leadership style. The impact of OCB behavior was the increase of work productivity, saving human resources and creating an emotional closeness among employees.
Penelitian ini bertujuan untuk melihat apakah ada pengaruh antara kualitas layanan dan potongan harga melalui kepercayaan terhadap intensi menggunakan kembali jasa biro psikologi. Jumlah sampel yang digunakan sebanyak 50 sekolah menengah atas di Jakarta yang telah menggunakan jasa biro psikologi. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis jalur dengan software SPSS 16 dan Mplus 8.2. Hasil penelitian menunjukkan bahwa kualitas layanan dan potongan harga melalui kepercayaan berpengaruh positif terhadap intensi menggunakan kembali jasa biro psikologi. Terdapat pengaruh positif antara kualitas layanan dan potongan harga terhadap kepercayaan dan terdapat pengaruh positif antara kualitas layanan, potongan harga, dan kepercayaan terhadap intensi menggunakan kembali jasa biro psikologi. Implikasi yang diberikan pada penelitian ini diharapkan dapat memberikan manfaat bagi para penggiat bisnis biro psikologiuntuk lebih memperhatikan dalam hal penerapan kualitas layanan, potongan harga dan kepercayaan kepada konsumen. Kata kunci: Intensi menggunakan kembali jasa psikologi, kualitas layanan, potongan harga, kepercayaan.
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