No abstract

Human's behavior is determined by variables that are commonly understood as needs and motives and, in general, it is motivated by a desire to achieve some goal. According to Maslow, these needs are constructed on a hierarchy composed of five groups -physiological, safety, love/belonging, esteem and self-actualization. In order to fulfill these needs, organizations have social behavior to address the issues of human beings, individually or collectively way. Therefore, identifying the types of actions performed and then analyzing them in the context of basic human needs, will allow us to understand isomorphic features in the social behavior of these organizations. In this sense, this study aims to analyze the social behavior of Brazilian organizations and the existence of isomorphism in these practices. The sample consists of companies listed on the ISE-BOVESPA stock market and the data were collect in the Sustainability Reports. The methodology utilizes Content Analysis technique to define the categories and descriptive statistics to understand the isomorphic behavior. The findings indicate a concentration of actions on the need for 'Safety' and the existence of coercive and normative isomorphism in social activities for internal audiences and mimetic isomorphism in actions aimed at external audiences.Keywords: Isomorphism; Human Needs; Corporate Social Responsibility; Behavior. ABSTRACTABEPRO

The companies operate in institutionalized environments, whose constituent elements, organized in institutional systems, exert pressure on them, causing them to change their structure. Therefore, in order to ensure their survival, companies devise an adequate organizational structure to meet the pressures, creating executive committees, technical committees, advisory areas and technical areas. In this sense, the objective of this research is to understand how and why companies modify their organizational structure to meet socio-environmental pressures. The theories adopted are the Institutional Theory and the New Institutional Sociology and the methodology is the multiple case study, data collection with semi-structured interview and Construction of the Explanation for the analysis of the data. The results indicated that an organizational structure is designed with more hierarchical levels for the environmental dimension and less for the social dimension.

Resumo: Atualmente é comum as organizações demonstrarem um comportamento socialmente responsável e pautado nas relações com os stakeholders. Essa relação, por sua vez, baseia-se em dois princípios de relacionamento, a Legitimidade Corporativa e Stakeholder Fiduciário. Esses dois princípios trazem em sua essência o dever dos gestores de gerir a empresa de forma a atender aos stakeholders. A partir dessa percepção, a Termotécnica, uma empresa que usa poliestireno expandido (EPS) em seu processo produtivo, desenvolveu o Programa Reciclar EPS. Portanto, com base nessas informações este estudo teve como objetivo demonstrar como um programa socioambiental de reciclagem contribui para atender aqueles dois princípios. Este é um estudo de caso único, apoiado na proposição teórica de que programas socioambientais atendem aos princípios de relacionamento com os stakeholders e adota a técnica da Análise de Conteúdo e sistema Nvivo para auxiliar na organização e análise dos dados. Os resultados indicam que o Programa Reciclar EPS proporciona aos gestores legitimidade corporativa e assegura a confiança nas relações fiduciárias, portanto, a licença social para operar.Palavras-chave: Socioambiental. Legitimidade. Fiduciário. Stakeholder. Abstract:It is common nowadays for organizations to demonstrate socially responsible behavior based on relationships with stakeholders. These relationships, in turn, are based on two relationship principles, Corporate Legitimacy and Fiduciary Stakeholder. At their core, these two principles lead to the duty of managers to manage the company in order to serve the stakeholders. Based on this view, Termotécnica, a company that uses expanded polystyrene (EPS) in its production process, has developed the Recycle EPS program. Based on this information, this study will demonstrate how a socio-environmental recycling program contributes to these two principles. This is a unique case study, supported by the theoretical proposition that socio-environmental programs meet the stakeholder relationship principles. It adopts the content analysis technique and the Nvivo system to assist in the organization and analysis of data. The results indicate that the Recycle EPS program provides managers with corporate legitimacy and ensures trust in fiduciary relationships, and therefore the social license to operate.