This paper seeks to explore the impact of schooling on the work-life balance of Coventry University students at the Ghana Communication Technology University (GCTU). Combining schooling with work, and other responsibilities create challenges for employees who are upgrading themselves. The challenges range from the inability to adequately perform family responsibilities, to the inability to attend religious and social functions of even close relatives. The challenges observed, therefore, called for an investigation to determine the impact of schooling on the work-life balance of the participants. The study employed a descriptive cross-sectional survey method to collect data from 174 participants who responded to the questionnaires. The study postulated that the impact of schooling on participants work commitments was positive, as it ensures better conditions of service. Whereas the impact of non-work commitments was negative since participants were unable to adequately attend to their family, religious and social responsibilities. The study concluded that having an optimal work-life balance enables employees to portion their time for their schedules to prevent frequent spillovers. The findings further suggest that the application of the optimal work-life balance model developed by the study will enable employees to adequately handle their professional, family, religious and social commitments during further studies. KEYWORDS: Work-life balance, schooling, optimal work-life balance, non-work, Awareness.

The advent of social media platforms has brought various opportunities, and among them is social commerce. The platforms have created a great avenue for users and business owners to interact. This study empirically tests the influence of extraversion, social commerce satisfaction, relational contracts, and word-of-mouth intention on social media users’ decisions towards social media purchases. The data for the study was collected using a structured questionnaire, and 210 valid responses were analysed using SmartPLS 3.3. The findings of the study indicated that social commerce satisfaction (SOCSAT) and extraversion (EXTRA) significantly affect how consumers perceive relational contracts (RECO). Furthermore, extraversion and relational contracts were significant predictors of consumer word-of-mouth intention (WOMI). Social commerce satisfaction and word-of-mouth intention positively contribute to predicting consumers' social media purchase adoption (SOPURCA). This study adds to the literature on social commerce and consumer personality traits.